India Fashion Week/Beach Fashion Festival

India Fashion Week/Beach Fashion Festival (7 -11.Decembra Grand Hxatt hotel in Goa), this is the first-ever initiative to promote Indian resort fashion.The new annual event will feature the works of 22 designers including Shantanu and Nikhil, James Ferreira, Shivan and Narresh, Pria Kataria Puri and Anupamaa Dayal.India's first Beach Fashion Festival will take place December 10 - 11 at the Marbela beach resort, Morjim Beach, Goa. Featuring Provogue resort wear, shows will also feature international acrobats and fire-dancers.

Preparations for the first ever India Resort Fashion Week 2011

Mumbai-based designer James Ferreira will open the show while Bollywood favourite Manish Malhotra will bring the curtains down Dec 10."When we think about beach fashion, style and attitude, Goa is the first destination on people's mind. Goa is visited by the maximum number of national and international tourists.
Goa has been synonymous with luxury, style and the beach experience worldwide," Ojha told IANS.
Delhi-based designer duo Shivan and Narresh, who specialise in resort wear, feel there is a long way to go to the next level, but are optimistic that with shows like this, resort wear in India will grow with leaps and bounds.
"Designers who ardently create resort wear many a times go unnoticed. India does not provide adequate impetus for this booming sector. IRFW provides numerous designers a platform to showcase their creativity. It will helps them tap this profitable segment," Shivan Bhatiya told IANS.

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