"I wanted to see people from different age groups, body shapes and personalities wearing Lanvin," he told us this morning. "That is what Lanvin is all about and represents - we don't only do clothes for 20-year-old girls. I love to see mature women wearing Lanvin as well. I love wrinkles, I love grey hair."
Lanvin's new autumn/winter 2012-13 campaign
ALBER ELBAZ says that his decision to cast non-models between the ages of 18 to 82 in Lanvin's new autumn/winter 2012-13 campaign is because he loves women of all ages - not only fresh-faced model girls.
Photographed by Steven Meisel and with creative direction by House + Holme's Ronnie Newhouse and Stephen Wolstenholme, the advertisements show a diverse array of individuals - from waiters to milliners.
"There was a street casting in New York and the team who did the casting did a fantastic job," explained Elbaz. "They sent me all the photos of the anonymous people who had been pre-cast and the day before the shoot, I met them all. It was an unforgettable experience to meet with these beautiful people."
Elbaz was first heralded for his lighthearted, playful approach to campaigns for autumn/winter 2011-12, when he recruited Karen Elson and Raquel Zimmerman to dance their way through a promotional video to the soundtrack of Pitbull's I Know You Want Me. The designer even joined the models in his signature tuxedo at the end. However, for autumn/winter 2012-13 the mood is centred on "reality".
"It's all about individuals with individuality," added Elbaz.