British luxury brand Belstaff is paying a record £3m for a new store on Bond Street in London as the upmarket street cements its position as a shopping destination for wealthy tourists.
Property experts said Belstaff – which is worn by celebrities such as Angelina Jolie, Johnny Depp and Victoria Beckham – had set a "record" for the highest rent paid on Bond Street for a new open market letting. The brand, part of the Labelux group that also owns Jimmy Choo, has taken a 20-year lease on the entire six storey building, which is to be renamed "Belstaff House". The retail space totals 25,000 sq ft and the store's neighbours will include high-end fashion brands including Miu Miu and Fendi.
more:New Bond Street store
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